Here’s the second entry in this year’s Australian Design Awards that caught our eye.

Designed by James Morton from the UNSW it’s called the Firefly, and is a very interesting take on the everyday red led …

Back in 1989 or so, a chappy (now a Mountain Bike Hall of Fame inductee) by the name of Robert Reisinger designed a frame for his small newly formed company called Mountain Cycle. The frame …

We were commissioned by the City of New York to create a product and brand that appeals to the new generation of bikers,…

This morning and we were greeted with this concept being touted as the bike of the future….. available in the next 20 years!