We were commissioned by the City of New York to create a product and brand that appeals to the new generation of bikers,…

More cool alternative head protection

“POC is a Swedish company, built on a strong mission; to do everything we can to possibly save lives and to reduce consequences of accidents, for gravity sports athletes, by developing and renewing what personal protection is all about.”

The fateful time had come. I had to buy a new helmet. It seemed that after five or six years, the trusty Giro Exodus had reached the end of its life. I was also feeling …